Here are the headlines for the week of March 25th, 2021.

Pop Culture

You can now find Reese's Peanut Butter Cups in your chiropractic office, according to a new ad

Reese's announced the return of its Peanut Butter Eggs for Easter, with a strange TV spot. Will Arnett of Arrested Development voices the spot, saying "they're literally everywhere -- grocery stores, supermarkets, gas stations, and chiropractor's offices."

The Foundation for Chiropractic Progress revealed their new 30 second chiropractic TV commercial set to air during the 2021 Summer Olympics.

This historic commercial features Dr. Erica Witter-Davis, a sports chiropractor and former Olympian and national champion. The ad will serve to both inspire athletes and others to consider a career as a doctor of chiropractic. Viewers are encouraged to visit the new website beyondthepain.org to find a chiropractor or learn how to become one. It will air five times on NBC Networks during the 2021 Summer Olympics in July.

1280-Sponsored-by-Final.mp4

News

The battle over chiropractors' ability to do routine X-rays is headed for court, in British Columbia.

https://www.cbc.ca/news/canada/british-columbia/bc-chiropractors-x-ray-policy-1.5957385

A group of B.C. chiropractors is accusing their professional regulator of unfairly limiting their ability to do business.

At the heart of the fight is a policy change from the College of Chiropractors of B.C., which says chiropractors are no longer allowed to perform routine and repeat X-rays because of a lack of evidence supporting any benefit to patients.

This change has prompted international outrage from some chiropractic groups, who argue that regular use of X-rays is safe and fundamental to their work.

The American Chiropractic Association suggests you can Prevent Neck Pain with a Well-fitted Mask

https://handsdownbetter.org/prevent-neck-pain-with-a-well-fitted-mask/

Some ACA members report that their patients who wear protective masks for long hours are frequently experiencing these common musculoskeletal conditions.

A blog article at the ACA’s consumer website, HandsDownBetter.org, suggests that masks can limit the lower field of vison—particularly if they are not well fitted—causing people to tuck in their chins, shift their body position and hold their necks and posture stiffly to maintain a line of sight.

Research

A new article in the European Spine Journal recommends clinical reporting for MRI reports to avoid catastrophization effects

https://pubmed.ncbi.nlm.nih.gov/33748882/

The study compared routine, factual explanations of patients' MRI reports with focussed clinical reporting that avoids potential catastrophizing terminologies.

From the Conclusion: Routine MRI reports produce a negative perception and poor functional outcomes in LBP. Focussed clinical reporting had significant benefits, including reduced severity of disease and less surgery.