As a second generation DC, Dr. Pierce has been exposed to the idea of total wellness for over three decades. Dr. Pierce represents an emerging digital generation that has proved social networking and online connectivity translates into growth and strength. The idea to meld Chiropractic with a custom engineered social network was made possible by the unique circumstances of life long professional exposure and the generation he was born into. Dr. Pierce believes a digital element will be critical to remedy industry problems and advance the profession.
Dr. Pierce serves as the CEO and Chief Innovator and works to continually develop and enhance value added digital functions that will facilitate global member interactions, awareness and resource sharing.